Brand Takeover ads are the ads that pop up right after a user opens TikTok. Takeovers include external or internal links which can either redirect a user to other accounts or TikTok videos, or a website on the internet. Only one advertiser per day can use this type of ad on TikTok.
Native video ads are placed either at the bottom of a TikTok video or are put in between the video queue. These ads will direct to website or apps. Native video ads are more affordable than Brand takeover ads.
TikTok’s marketing team teams up with you and generate a unique hashtag challenge for you, encouraging the users to participate in the challenge by making relevant Tiktok videos and using your hashtag under it. See tiktok case studies example
TikTok also offers branded filters and Lenses similar to those AR filters on Snapchat and Instagram. Your brand can have its own filters giving users news face filters, 3D objects, and more to users. This format can get popular and get lots of engagement. Users would use these filters or lenses on their TikTok videos, and this way, you’ll be shown to more and more people on the platform. Looking for Tiktok Advertising in Dubai or UAE?
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